Al and James Lindner unleash the new Rapala Jowler on summertime smallmouth.
The Complete Handbook of Topwater Smallmouth Bass Fishing
Landing a smallmouth bass never gets old, and it was obvious from the beginning that this would be a day to remember. Another big one trailed closely after the fish was brought in, evidence of the potency of the bait used. This trip highlighted the Jowler, the new Rapala topwater bait’s potency.
Designed for forceful strikes, this bait’s broad shape draws fish from a distance. The Jowler is built for high-impact action unlike finesse fishing. Its lip design lets it move like wounded prey, which attracts both largemouth and smallmouth bass. For both smallmouth and largemouth fisherman, this changes everything since it lets them fish it calm and steady or fast and aggressive depending on the conditions.

The Original Architecture of the Jowler
The Jowler’s inventive elements set it apart in the realm of topwater baits. Its shape makes long-distance casting possible, so it’s a perfect choice for quickly covering huge flats. Its distinctive cup lip also produces a spitting action, which accentuates predatory fish’s visual and aural attraction. The built-in rattling guarantees fish can find the bait even in farther seas.
Still another major selling feature of the Jowler is its adaptability To attract aggressive strikes, it can be fished slowly in stationary, simulating a wounded baitfish, or fast over the surface. Fishing near the margins of reefs, boulders, and deep-water drop-offs is ideal for this flexibility.
Professional Thoughts from Jacob Wheeler
Professional angler and main Jowler creator Jacob Wheeler offered his ideas to help one have more understanding of this breakthrough bait. Wheeler underlined that among the most exciting experiences in the sport is topwater bass fishing. Working closely with Rapala, he developed the Jowler over a number of years, adjusting its design to provide the best topwater bait.
The simplicity of the bait is among its best qualities. Although many anglers find it difficult to perfect the “walk-the-dog” method, the Jowler makes things easy. Its form and balance let even novice fishermen produce the proper motion with little effort. The bait also comes in a spectrum of painstakingly created colors meant to complement various fishing environments and tastes.
Hooks and Feathers: Their Value
Wheeler also underlined the bespoke Redline hooks, created especially for this bait. Crucially for both tournament anglers and leisure fishers, these hooks have exceptional sharpness and the appropriate size to guarantee a high hook-to-land ratio. Including a feathered treble hook also helps the bait be more successful. The feather helps attract reluctant fish into striking and offers a natural trailing action that mimics small baitfish.
Appropriate Tools for Success
Making sure the correct equipment is matched with the bait is one of the most important factors of regularly catching fish. Presentation and landing fish success depend much on the right rod, reel, and line.
The preferred choice for fishing the Jowler, a St. Croix Avid 7-foot medium-heavy power, rapid action rod is While still giving enough flex to keep fish hooked during fierce battles, this rod offers the required backbone to manage big topwater lures. A high-speed reel, with an 8.1:1 gear ratio, like the Daiwa Tatula SV TW, balances the arrangement exactly. A fast reel enables speedy pickup of slack and preservation of control over the bait and the fish.
Line choice is also very important. Some anglers choose a straight 17-pound Sufix Advanced Mono while others, for increased sensitivity and strength, prefer braid with a short mono leader. When fishing topwater baits, this arrangement lets one have a more forgiving experience and helps minimize pulled hooks in aggressive battles.
Topwater Strikes: The Thrills of It
Watching a bass explode on a topwater bait gives an adrenaline high unparalleled anywhere. Fish in the early bite kept attacking strongly in spite of the somewhat colder water temperatures. One especially big smallmouth caught dead-sticking the bait—proof that occasionally quiet and patience can be just as successful as a vigorous retrieve.
Most of the bass were in a post-spawn phase while the water tempers stayed at 70 degrees. Many were returning to flats, hence they were ideal targets for topwater presentations. Several bug hatches, including dragonflies and mayflies, raised the possibility of a robust topwater bite even more. Bass become laser-focused on surface food when these hatches happen, so the Jowler is an even more successful lure.
Organization and Approach for Focused Smallmouth Targeting
Targeting huge smallmouth bass depends much on the fishing structure. This trip concentrated on rock piles, boulders, and transitional places between shallow and deeper water. They found important places where fish were most likely to be holding using high-definition lake maps.
They called fish up from depths of six to eight feet by varying their retrieve speed and position. Aggressive sight feeders, smallmouth bass can track from a distance with a bigger profile bait such as the Jowler. The secret was slowing down over deeper, isolated rock heaps then fast-moving retrieves over shallow high places.
The enchantment of a special bait
The value of presenting fish something unique was among the most important lessons this trip taught. Among conventional topwater baits like poppers and prop baits, the Jowler’s unique action, noise, and single-knocker design distinguishes it. The anglers observed that the fish behaved differently to this lure, which makes it abundantly evident that landing larger fish mostly depends on having a different bait in the tackle box.
Requiring the correct bait, gear, and approach, topwater smallmouth bass fishing is an interesting and profitable method. Offering a mix of long-distance casting, distinctive action, and unequaled efficacy in eliciting aggressive attacks, the Rapala Jowler proved to be a game-changer. Whether you fish shallow flats or deep structure, your success will be much enhanced by having the correct tools and methods. Anglers wishing to maximize their topwater game should monitor water temperatures, fish behavior, and insect hatches as the season advances.

Al: Nice fish, great video and great inspirational message.