The PXR Jowler 127 deserves a permanent spot on your boat deck.
This bait wasn’t designed to be subtle. It was designed to call fish up, keep them engaged, and convert violent surface reactions into solid hookups—especially when you’re dealing with aggressive smallmouth, largemouth, or any predator that feeds up.
Built on Precision Xtreme® DNA
The Precision Xtreme® Series has become synonymous with premium construction and technical refinement, and the Jowler fits that mold perfectly. Everything about this bait is intentional—from the internal weighting to the unique mouth design that defines how it moves water. 
That exaggerated cupped face isn’t just for show. It’s engineered to create maximum surface disturbance, pushing water, throwing spray, and producing a sound profile fish can’t ignore. At the same time, it still allows the bait to maintain a hard-cutting splash-n’-walk action, whether you’re crawling it slow in calm conditions or burning it across a windy flat.
That versatility matters. A lot of surface baits are one-speed tools. The Jowler isn’t.
Speed Control Without Losing Action
One of the biggest advantages of the PXR Jowler™ 127 is how well it holds its action across a wide range of retrieves. Slow it down around shallow cover or over a high spot, and it still chops and spits water with authority. Speed it up when fish are actively chasing, and it tracks clean, cuts hard, and stays stable.
That makes it deadly during those prime windows—early mornings, low-light periods, post-storm conditions—when fish are willing to travel a long way to eat on top.
Sound That Travels
Inside the Jowler is a dual-frequency knocker system, and that’s not marketing fluff. It produces a layered sound profile that travels farther and draws attention without sounding artificial or hollow. In stained water, wind-rippled surfaces, or expansive flats, that sound helps fish find the bait—and commit.
As a bonus, that internal weighting also delivers accurate, ultra-long casts, letting you cover water efficiently and keep distance from pressured fish.
Hooked the Right Way
Rapala didn’t cut corners where it matters most. The Jowler comes armed with VMC® RedLine Series® treble hooks, including a dressed rear hook with a flash feather tail. That little detail often seals the deal on hesitant fish that track the bait and swipe at it from behind.
Hook penetration is excellent, holding power is strong, and the balance of the bait stays true even after multiple fish.
Where the Jowler Shines
If you’re fishing:
- Shallow rock and sand flats
- Weed edges and emergent vegetation
- Wind-blown shorelines
- Post-spawn or summer feeding windows
The PXR Jowler 127 deserves a permanent spot on your boat deck.
Topwater fishing has a way of exposing the truth. There’s no hiding mistakes, no forgiving sloppy execution, and no better window into how fish are reacting in real time. When a surface bait is right, you know it instantly. When it’s wrong, the fish tell you just as fast.
That’s where the PXR Jowler™ 127 from Rapala separates itself.
Because when fish are willing to come up, you want a bait that gives them every reason to stay committed. And that’s exactly what the Rapala PXR Jowler™ 127 was built to do.
At a suggested retail price of $23.99, this isn’t a throwaway lure—it’s a precision tool designed to deliver when topwater bites matter most.