Bubba Lithium Ion Cordless Electric Fillet Knife

Bubba Lithium Ion Cordless Electric Fillet Knife

The Bubba Lithium Ion Cordless Electric Fillet Knife is ergonomically designed to fit perfectly in your hand. They incorporated the iconic non-slip...
Bubba Multi-Flex Interchangeable Set

Bubba Multi-Flex Interchangeable Set

A first of its kind, the Multi-Flex™ is the ultimate fillet knife for any type of angler. Featuring four different full-tang blades (7” Tapered...
Sea Foam Marine PRO Fuel Treatment

Sea Foam Marine PRO Fuel Treatment

Marine PRO fuel treatment, which is safe and effective in all 2- and 4-stroke gasoline marine engines (inboard and outboard), is designed to clean...

Storm Largo Shad

The saltwater swimbait responsible for winning bass tournaments is now available in a new model and color patterns designed for freshwater fishing....

New Rapala Rippin’ Rap Colors

A few new colors to check out on the Rapala Rippin' Rap, perfect for walleye and bass fishermen.

Terminator Pro Series Spinnerbaits

Not only are Terminator’s new Pro Series Spinnerbaits available with multiple forage-matching skirt color patterns, they come with several different...
ice helix 7

Humminbird Ice Helix 7

The ICE HELIX 7 CHIRP GPS G3N All Season has more fish-finding power than one season can handle. Take advantage of crystal-clear Dual Spectrum CHIRP...
Angler Sun Hoodie

Blackfish Angler Sun Hoodie

The Blackfish UPF Angler Sun Hoodie provides critical protection from the sun by keeping your head, neck and ears covered. Using chemical-free...
Daiwa Kage MQ LT

Daiwa Kage MQ LT

A new standard in freshwater to inshore spinning reel offerings, the Daiwa Kage MQ LT. The word Kage is derived from the Japanese for "In The...
Humminbird FishSmart App

Humminbird FishSmart App

The Humminbird FishSmart app is a FREE iOS and Android app allows you to purchase, download and view 2,200+ LakeMaster HD maps on your smartphone or...
GEAR REVIEW

Bold North Power2Go 300 Series Box

Bold North Power2Go 300 Series Box The Bold North portable power stations provide optimal power (duration, cycles) when using our Lithium Phosphate batteries. Our 2 chargers (2.4ah and 10ah) are designed to sync perfectly with our power stations for quick and...

GEAR REVIEW

Terminator Heavy Duty Swim Jig

Terminator Pro Series Heavy Duty Swim Jigs feature an inline line-tie and a balanced, hydrodynamic head crafted to swim through the heaviest cover — critical for getting through dense cover. Additional key features include realistic banded silicone skirts, a...

Terminator Heavy Duty Swim Jig
Bass GearGEAR REVIEW

Terminator Pro Series Spinnerbaits

Not only are Terminator’s new Pro Series Spinnerbaits available with multiple forage-matching skirt color patterns, they come with several different blade colors and shape combinations. Among the features that distinguish Terminator Pro Series Spinnerbaits from...

Bass GearGEAR REVIEW

Terminator Walking Frog

The Terminator’s Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it’s a more productive frog, designed to maximize its hook’s efficiency. Not only does it have a great walking action, it has features inside you can’t...

GEAR REVIEW

St. Croix Legend Xtreme Freshwater Series

Insanely sensitive and awash with St. Croix’s proprietary technologies, Legend Xtreme Freshwater Series rods are extreme in both design and on-the-water performance. New models include 6-foot 3-inch, medium power, extra-fast action (XFS63MXF) and 7’6”, medium...

GEAR REVIEW

St. Croix Eyecon Walleye Spinning Rod

These versatile, technique-specific walleye rods offer superior performance for jigging, rigging, cranking and trolling. In fact, it’s safe to say that no other rod company has ever offered such a solid lineup of rods for walleye anglers. Each rod is built on...

Eyecon
GEAR REVIEW

Daiwa Kage MQ LT

A new standard in freshwater to inshore spinning reel offerings, the Daiwa Kage MQ LT. The word Kage is derived from the Japanese for "In The Shadows." The Kage MQ LT is available in five sizes from a 1000 model for panfish and smaller freshwater fish to the...

Daiwa Kage MQ LT
GEAR REVIEW

Big Bite Baits BFE (Best Flipper Ever)

The Big Bite Baits BFE was designed to flip, hence the name “Best Flipper Ever.” A thick body with added rings and a hook slot make it perfect for rigging on either a straight shank or an EWG hook. The design of the wings and tail allow the BFE to glide into places...

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