New Rapala Rippin’ Rap Colors

A few new colors to check out on the Rapala Rippin' Rap, perfect for walleye and bass fishermen.

Storm Largo Shad

The saltwater swimbait responsible for winning bass tournaments is now available in a new model and color patterns designed for freshwater fishing....

Rapala Down Deep Husky Jerk

Rapala has introduced 12 new mouth-watering custom color patterns for the Rapala Down Deep Husky Jerks line-up. With names such as Dreamsicle, Fruit...

Rapala OG Slim 6

The Rapala OG Slim 6 originated from wood shavings and sketches, sawdust and dreams. “OG stands for ‘Ott’s Garage,’” explained Ott DeFoe, a Rapala...
VMC Moon Tail Jig

Al Lindner Over-the-Moon About New VMC Moon Tail Jig

To say Al Lindner is enthusiastic about the VMC Moon Tail Jig, a versatile new aspirin-head bucktail bait, would be an understatement – he’s...
Big Bite Baits Pro Swimmer

Big Bite Baits Pro Swimmer

Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused plastic formula combined with our...
Bubba Multi-Flex Interchangeable Set

Bubba Multi-Flex Interchangeable Set

A first of its kind, the Multi-Flex™ is the ultimate fillet knife for any type of angler. Featuring four different full-tang blades (7” Tapered...
ice helix 7

Humminbird Ice Helix 7

The ICE HELIX 7 CHIRP GPS G3N All Season has more fish-finding power than one season can handle. Take advantage of crystal-clear Dual Spectrum CHIRP...
Smooth Moves Air Boat Seat Suspension System

Smooth Moves Air Boat Seat Suspension System

Smooth Moves Air Boat Seat Suspension System with built-in air compressor can be activated with the touch of a button. Either plug the system into a...

VMC Crossover Pliers

VMC’s innovative Crossover system maximizes efficiency for rigging soft plastics and worms on VMC hooks to catch and land big bass. The system...
GEAR

Luhr-Jensen Crippled Herring

The Crippled Herring is one of the most versatile lures. It can be vertically jigged, cast and retrieved and trolled in fresh and saltwater. Its high-action design takes advantage of the strong predator instinct programmed into game fish. For the greatest success,...

crippled herring
GEAR

Super Shad Rap

Constructed of premium Balsa wood, the Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally effective when fishing for...

Bass GearGEAR

Rapala OG Slim 6

The Rapala OG Slim 6 originated from wood shavings and sketches, sawdust and dreams. “OG stands for ‘Ott’s Garage,’” explained Ott DeFoe, a Rapala Pro. “This bait is something I designed in my garage. There’s a lot of tinkerers in this part of the country,” said...

GEAR

Daiwa Laguna LT Spinning Reel

For anglers searching out their next reel that offers a high level of performance to value, Diawa’s Laguna LT was built for you. Abbreviated “LT” for “light” and “tough”, the Laguna LT offers everyone from panfish and trout anglers to bass, walleye, and inshore a...

Bass GearGEAR

Popping Frog

The Popping Frog features a cupped face that creates a loud, strong pop that drives fish crazy. Custom-designed weight is shaped and positioned to stay out of the way of the hook. This frog fishing lure design creates a responsive, easy to impart, walking action....

GEAR

Fishing Lines: How to Chose the Best Line

Never in history have we had the luxury of so many choices in fishing lines. Not only are they made from various materials that offer special advantages, but the quality of today’s products is better than ever. In their ads, manufacturers boast that they’re thinner...

GEAR

Bold North Power2Go 300 Series Box

Bold North Power2Go 300 Series Box The Bold North portable power stations provide optimal power (duration, cycles) when using our Lithium Phosphate batteries. Our 2 chargers (2.4ah and 10ah) are designed to sync perfectly with our power stations for quick and...

GEAR

Terminator Heavy Duty Swim Jig

Terminator Pro Series Heavy Duty Swim Jigs feature an inline line-tie and a balanced, hydrodynamic head crafted to swim through the heaviest cover — critical for getting through dense cover. Additional key features include realistic banded silicone skirts, a...

Terminator Heavy Duty Swim Jig

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