Luhr-Jensen Crippled Herring
The Crippled Herring is one of the most versatile lures. It can be vertically jigged, cast and retrieved and trolled ...
Super Shad Rap
Constructed of premium Balsa wood, the Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-cat...
Rapala OG Slim 6
The Rapala OG Slim 6 originated from wood shavings and sketches, sawdust and dreams. “OG stands for ‘Ott’s Gara...
Daiwa Laguna LT Spinning Reel
For anglers searching out their next reel that offers a high level of performance to value, Diawa’s Laguna LT was b...
Popping Frog
The Popping Frog features a cupped face that creates a loud, strong pop that drives fish crazy. Custom-designed weigh...
Fishing Lines: How to Chose the Best Line
Never in history have we had the luxury of so many choices in fishing lines. Not only are they made from various mate...
Bold North Power2Go 300 Series Box
Bold North Power2Go 300 Series Box The Bold North portable power stations provide optimal power (duration, cycles) w...
Terminator Heavy Duty Swim Jig
Terminator Pro Series Heavy Duty Swim Jigs feature an inline line-tie and a balanced, hydrodynamic head crafted to...
Terminator Pro Series Spinnerbaits
Not only are Terminator’s new Pro Series Spinnerbaits available with multiple forage-matching skirt color patterns,...
Terminator Walking Frog
The Terminator’s Walking Frog works as good as it looks. Designed tip to tail to convert blow-ups into hook-ups, it...
St. Croix Legend Xtreme Freshwater Series
Insanely sensitive and awash with St. Croix’s proprietary technologies, Legend Xtreme Freshwater Series rods are ex...
St. Croix Eyecon Walleye Spinning Rod
These versatile, technique-specific walleye rods offer superior performance for jigging, rigging, cranking and trolli...
Daiwa Kage MQ LT
A new standard in freshwater to inshore spinning reel offerings, the Daiwa Kage MQ LT. The word Kage is derived fro...
Big Bite Baits BFE (Best Flipper Ever)
The Big Bite Baits BFE was designed to flip, hence the name “Best Flipper Ever.” A thick body with added rings an...
Bubba Multi-Flex Interchangeable Set
A first of its kind, the Multi-Flex™ is the ultimate fillet knife for any type of angler. Featuring four different...
Big Bite Baits Pro Swimmer
Ribbed paddle tail swimbaits have become a staple in every bass angler’s arsenal. A uniquely soft, scent-infused pl...
Smooth Moves Air Boat Seat Suspension System
Smooth Moves Air Boat Seat Suspension System with built-in air compressor can be activated with the touch of a button...
Sea Foam Marine PRO Fuel Treatment
Marine PRO fuel treatment, which is safe and effective in all 2- and 4-stroke gasoline marine engines (inboard and ou...
Blackfish Aspire Rain Jacket and Bibs
The Blackfish Aspire rain jacket and rain bibs offering a unique combination of breathability and water resistance no...
Bubba Lithium Ion Cordless Electric Fillet Knife
The Bubba Lithium Ion Cordless Electric Fillet Knife is ergonomically designed to fit perfectly in your hand. They in...
Blackfish Angler Sun Hoodie
The Blackfish UPF Angler Sun Hoodie provides critical protection from the sun by keeping your head, neck and ears cov...
Humminbird Ice Helix 7
The ICE HELIX 7 CHIRP GPS G3N All Season has more fish-finding power than one season can handle. Take advantage of cr...
Humminbird FishSmart App
The Humminbird FishSmart app is a FREE iOS and Android app allows you to purchase, download and view 2,200+ LakeMaste...
Al Lindner Over-the-Moon About New VMC Moon Tail Jig
To say Al Lindner is enthusiastic about the VMC Moon Tail Jig, a versatile new aspirin-head bucktail bait, would be a...
VMC Crossover Pliers
VMC’s innovative Crossover system maximizes efficiency for rigging soft plastics and worms on VMC hooks to catch an...
VMC Finesse Neko Model
VMC, renowned worldwide for its legendary fishing hooks, includes the Finesse Neko model, which enables anglers to gi...
Sufix ProMix Braid
With input from Rapala’s top fishing pros, Sufix® has developed a premium braided fishing line that will long reta...
Storm Largo Shad
The saltwater swimbait responsible for winning bass tournaments is now available in a new model and color patterns...
Minn Kota Raptor
With a host of new innovations and unmatched anchoring and durability, the Minn Kota Raptor is engineered to stand up...
Rapala Down Deep Husky Jerk
Rapala has introduced 12 new mouth-watering custom color patterns for the Rapala Down Deep Husky Jerks line-up. With...
Humminbird Mega Imaging+
Humminbird MEGA Imaging+ takes this technology even further by extending the depth range and expanding the side...
Wavy Label Sunglasses
Al Lindner and Ty Sjodin talk early season, ice-out crappie fishing and share one of the most important tools in...
New Rapala Rippin’ Rap Colors
A few new colors to check out on the Rapala Rippin' Rap, perfect for walleye and bass fishermen.
Luhr-Jensen Crippled Herring
The Crippled Herring is one of the most versatile lures. It can be vertically jigged, cast and retrieved and trolled in fresh and saltwater. Its high-action design takes advantage of the strong predator instinct programmed into game fish. For the greatest success,...
Super Shad Rap
Constructed of premium Balsa wood, the Super Shad Rap is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap in a super-sized presentation. Deadly for northern pike and musky, it is equally effective when fishing for...
Rapala OG Slim 6
The Rapala OG Slim 6 originated from wood shavings and sketches, sawdust and dreams. “OG stands for ‘Ott’s Garage,’” explained Ott DeFoe, a Rapala Pro. “This bait is something I designed in my garage. There’s a lot of tinkerers in this part of the country,” said...
Daiwa Laguna LT Spinning Reel
For anglers searching out their next reel that offers a high level of performance to value, Diawa’s Laguna LT was built for you. Abbreviated “LT” for “light” and “tough”, the Laguna LT offers everyone from panfish and trout anglers to bass, walleye, and inshore a...
Popping Frog
The Popping Frog features a cupped face that creates a loud, strong pop that drives fish crazy. Custom-designed weight is shaped and positioned to stay out of the way of the hook. This frog fishing lure design creates a responsive, easy to impart, walking action....
Fishing Lines: How to Chose the Best Line
Never in history have we had the luxury of so many choices in fishing lines. Not only are they made from various materials that offer special advantages, but the quality of today’s products is better than ever. In their ads, manufacturers boast that they’re thinner...
Bold North Power2Go 300 Series Box
Bold North Power2Go 300 Series Box The Bold North portable power stations provide optimal power (duration, cycles) when using our Lithium Phosphate batteries. Our 2 chargers (2.4ah and 10ah) are designed to sync perfectly with our power stations for quick and...
Terminator Heavy Duty Swim Jig
Terminator Pro Series Heavy Duty Swim Jigs feature an inline line-tie and a balanced, hydrodynamic head crafted to swim through the heaviest cover — critical for getting through dense cover. Additional key features include realistic banded silicone skirts, a...
